APPROACH

The campaign was built around a carefully selected group of Key Opinion Leaders who could generate strong visibility while also driving measurable results. High-reach profiles were engaged to build momentum and create anticipation around the launch, and each KOL was briefed to balance excitement with education, ensuring that both the innovative technology and the everyday value of the new Dreame robot vacuum series came across clearly.

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In addition to reach, driving traffic was a main KPI, as it was crucial for Dreame to attract viewers to the designated landing page for the product launch. To achieve this, we activated the KOLs with two tailored storylines. One of these was designed by Blumin Agency based on proven formats that have consistently delivered strong performance in terms of link clicks, ensuring that traffic generation was an integral part of the campaign strategy.

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To secure relevance and quality, we always ensure that the KOLs we work with have at least 80 percent of their following in the target markets. For this campaign, the focus was on Denmark and Finland, which guaranteed that our efforts reached the right audiences and supported performance across awareness, engagement and consideration.