MOVA
Brand introduction to the Nordics
Services
Influencer Marketing ⏐ PR ⏐ Event ⏐ Organic SoMe ⏐ Content Creation
Countries
Sweden ⏐ Norway ⏐ Finland ⏐ Denmark
Year
2024 & 2025
ABOUT THE COLLABORATION
MOVA is a global brand that offers a full spectrum of home products, including robot vacuum and mops, wet and dry vacuums, cordless stick vacuums, robotic lawn mowers and personal- and pet care products. MOVA prides itself on high quality, ultimate innovation, and being driven by design, breaking the "impossible trilemma" of hard-core tech not being stylish, leading-edge products not being reliable, and stylish products not being functional.
These are the core messages that we consistently aim to convey in the Nordic Market as our main objective. Doing so by creating authentic influencer campaigns tailored to regional audiences; building awareness and credibility across the region. A Nordic Launch Event with influencers and Journalists from the four Nordic countries as well as ongoing tech & product focused SoMe content has all been a part of shaping MOVA’s image as a new player of the highest quality in the Nordic region.
9.729.111
Nordic impressions.
289.921
Engagement; clicks, likes comments, saves & shares.
11.002
New followers across MOVAs nordic SoMe accounts.
82.9%
Of reached audience was within target demographics.
INFLUENCER MARKETING
APPROACH
Since the Nordics are a new market, our influencer marketing strategy for MOVA was designed with one clear goal: increasing brand recognition. To achieve this, we divided our approach into two stages.
In the first stage, we onboarded Key Opinion Leaders (KOLs) who were a perfect fit with MOVA’s target audience. Once the initial wave of content was published, we selected a handful of these KOLs to reactivate across other activities within the overall marketing strategy – including event participation, product trials, and cross-category exposure – in order to strengthen both brand recall and trust.
At the same time, we continuously scouted and onboarded new KOLs for product launches and sales campaigns, ensuring that MOVA reached fresh audiences and maximized visibility in the market.
PLATFORMS
We activated KOLs across Instagram, TikTok, and YouTube to create a balanced mix of visibility and depth. While Instagram and TikTok ensured broad reach and frequent touchpoints with the audience, YouTube allowed space for more detailed storytelling and in-depth demonstrations of MOVA’s technical products.
NUMBER OF INFLUENCERS
Sweden: 45 ⏐ Norway: 25 ⏐ Finland: 20 ⏐ Denmark: 15
SOCIAL MEDIA MANAGEMENT
APPROACH
When a brand enters a market as a new player, trust and credibility are key. Therefore, our social media strategy for MOVA is built around creating platforms where traffic from our other marketing activities and Nordic consumers can gather information about product features through high-quality content that establishes MOVA’s image as a premium, trustworthy brand.
To supplement the more corporate and less trend-based content style, we consistently create engaging personal captions tailored to Nordic audiences, striking a balance between tech focus and human connection. The key message is designed specifically for Nordic audiences, as this is central to the entire strategy. Users from Sweden, Norway, Denmark, and Finland should experience a platform that incorporates local languages and celebrations. This approach builds a bridge between a global tech company and a region of quality-conscious consumers who engage best when content has a local perspective.
PLATFORMS
instagram ⏐ TikTok ⏐ Facebook ⏐ Youtube
PUBLIC RELATIONS
APPROACH
To create a 360 introduction to the Nordic market and consumers, a big Launch Event in Stockholm was a vital part of the full picture. A big part of making the event a success was facilitating coverage by key Influencers and other opinion drivers from the Nordic region as well as journalists from an array of key tech media from the region. The event was based around showing the products in action, and the participants being able to test the many products themselves, as this is another way of supporting the main mission of building trust as a high-end quality brand. The unique visuals and the location of the event, at the Tekniska Museet in Stockholm supported a modern and innovative feeling through its architectural uniqueness.
IMPACT
In the aftermath of the event, the content captured on site reached audiences throughout Sweden, Norway, Denmark and Finland, and highlighted that MOVA and their products wasn’t just some online entity but a serious player in the physical space as well, with products that actually perform what they promise.
This kind of physical marketing activity, merged with online media coverage, as well as organic- and Influencer SoMe coverage truly signaled to the Nordic market that the MOVA brand is here to stay.
Video by Kleins Group