PIZZA NØRDERI
Kickstarting Meta advertisement for a new brand
Services
Meta Advertisement ⏐
Content Creation ⏐ Copy Writing
Country
Denmark
Year
2025
ABOUT THE COLLABORATION
With Pizzanørderi being a new brand and webshop on the Danish market, creating a strong Meta advertisement setup is a vital part of introducing a new retailer to a market. Their key goal was to become a household name on the Danish market, while communicating the core message that their selection of Italian imported pizza ingredients and equipment is of the best quality – and suited for both beginners as well as the ultimate pizza nerds. At the same time also taking into consideration that sales as a success parameter is often unavoidable for newer companies – which is why creating sales has been the main objective for Blumin Agency, while also conveying key brand messages and working towards their big scale goals of spreading the brand’s name.
462.284
Danish impressions.
13.510
Click to webside
14.81
Average ROAs
14
Total number of campaigns.
APPROACH
We prioritized a hard-launch of sales-focused, commercial Meta ads in a style and expression proven to perform well with sales objectives in the Meta space in the Danish market, to kickstart Meta’s learning curve within the desired objective from day one.
During the rollout phase it was important to do this with Pizzanørderi’s visual and linguistic identity as the creative starting point, and ensuring that the targeting strategy, ad setup and budgeting also allowed for a controlled amount of A/B testing to gain knowledge for the phases to come.
Throughout the first six months of the collaboration between Pizzanørderi and Blumin Agency we have built off the strong start and worked with a mix of geo-targeting campaigns for local events, seasonal campaigns, as well as cold audience targeting campaigns with test audiences, and retargeting campaigns. The ongoing testing, adjusting and performance evaluating has allowed us to exceed our target ROAS while maintaining a brand-authentic ad style that’s fitting for the Danish market and Pizzanørderis vision.
H1 RESULTS
Besides the strong data, fulfilling the goal of creating concrete sales through Meta Ads, we have achieved a strong Meta account that’s constantly learning, runs smoothly and is equipped to successfully run and measure all different kinds of campaigns and objectives depending on current needs. All while generating hype, growing the creative direction, gaining new audiences and cementing Pizzanørderi as a serious but humorous player on the Danish ecommerce market, and the go-to webshop for pizza equipment and ingredients for the consumer who appreciates quality over quantity.
